In April 2007 the merger of the network divisions of both parent companies was launched. I was part of the team supporting the branding of the new company through three key tasks: implementing the corporate design by Moving Brands, developing easy-to-use style guides, running the brand hotline for a truly global company, and supporting the global brand training workshops with presentations.

In close collaboration with the account direction, we managed to communicate the brand design in all regions of the world and support the local brand managers in developing all kinds of applications according to the new brand design.

• Brand trainings and workshops in    Dallas, Istanbul, London, Munich
• Global design consulting via email
• Guidelines
• Logo refinement
• Color reference fan
• Brand label references
• Partner program labels
• Pictogram library
• Brand music library
• Motion footage DVD
• Literature layout
• Films and Animation style guide
• 3D logo execution