STRACK DESIGN

WOLFGANG'S WORK BRIDGES AUDIENCES, TECHNOLOGIES, CHANNELS, AND CULTURES

Photography by Robert Schlatter

CREATIVE LEADER WITH A GLOBAL PERSPECTIVE

Wolfgang is a versatile creative director who quickly understands the business relevance of any given project. He is a design thinker, combining strategic, conceptual approaches with compelling creative ideas. He directs agile processes with non-designers (from product managers to C-level) in an open way.
Based on his 12+ years of experience in many unique settings, he draws from a wide range of creative concepts, tools, and methods. At the same time Wolfgang has a great understanding of

 the latest technological developments in web, social, interactive, motion graphics, and typography.
In his career he gained unique communications know-how while working for start-ups and Fortune 100 companies in both the US and Germany. His lead-role with agency and in-house teams earned him a solid reputation for being a motivating and inspirational partner to work with. And his good sense of humor—in both English and German—also make him an exceptional member of any creative department.

BRANDING GENERALIST WITH SPECIALISATION IN UX-DESIGN,
MOTION GRAPHICS, EVENT BRANDING, and TYPOGRAPHY

• Creative Direction—big picture and detail oriented
• Inspiring and motivating leadership style
• Brand and marketing strategies
• Design Thinking
• Agile Processes

• Design workshops with non-designers (C-Level)
• Theme, messaging and copy development 
• Cross-cultural awareness
• Effective management of budget and resources
• Management and orchestration of vendors

CLIENTS AND AGENCIES

• Alcatel-Lucent Enterprise
• Altiscale
• Audi
• Brocade
• CA technologies
• Central Health insurance
• JUMA
• John McNeil Studio, Berkeley
• MetaDesign, Berlin

• Mutabor, Hamburg
• Moving Brands, London
• Nokia Siemens Networks
• Polycom 
• Promptu  
• Siemens
• Stanford 
• VMware 
• Xing

AWARDS

2016 HOW International Design
Award
2011 Rebrand 100
2011 IF Design Award - Print
2011 IF Design Award - Digital Media 2010 Red Dot Design Award
2010 ADC Award
2010 CD Award

2010 DDC Award 
2009 Red Dot Design Award 
2009 German Design Prize Nominee 2004 Logo competition of the Parliament of Brandenburg

WRITING AND TALKING

2015 Article about “Event branding” in Storyboard Magazine 
2014 Essay in “Corporate Identity/Corporate Design”,2nd Edition; Stuttgart
2014 Reviewer at AIGA SF’s Portfolio Day, San Francisco
2012 Lecture at The Art Institute of California, Sunnyvale 
2010 Member of a panel to grade Master thesis, Hildesheim
2009 Lecturer at Free University, Berlin and Bahçesehir University, Istanbul 2008 Lectures on “Logo in Motion” at University in Potsdam and Berlin
2007 Co-instructor at a typography workshop at The Berlin University of Arts 2007 Essay  in “CI/CD– Kompendium”, 1st Edition; Stuttgart

“Design inspires your
 culture. Culture informs
 your design.”