STRACK DESIGN

Photography by Robert Schlatter

DESIGN LEADER WITH HEAD, HAND, AND HEART

I love to design. I love to strategize, to write, to support, to communicate, to present, to ideate, to sketch, to motivate, to collaborate, to lead, and to inspire — whether in person or by video call.

In my career, I have been building and managing teams in-house and in agencies. My deep understanding of both design principles and creative processes helps me to guide the team to the best solution: via brainstorm-sessions, workshops, sprints, scrums, presentations, prototypes, or rolling up the sleeves, and creating design options on my own.

Stakeholders see me as a creative partner at the intersection of strategy, messaging, data, experiences, and design. I understand how to deal with ambiguity in a fast-paced environment, and to design my
way out.

Born in Germany, I started my career in Berlin, married in Istanbul, and moved to California in 2011. I learned to adapt quickly to different cultural contexts, to embrace diversity, and to continue to build the most important skill there is for a design leader: empathy.

SKILLS

• UI/UX design
• Brand design
• Digital campaigns
• Motion Graphics/Video
• Event branding
• Design systems/Guidelines
• Messaging/Copy
• Workshops
• Brainstorm sessions
• Scrums/Sprints
• Design Thinking
• Global perspective

• Figma, Sketch, InVision
• Illustrator, Photoshop, InDesign
• AfterEffects, Premiere
• HTML/CSS/JS
• Keynote, PPT
• English (fluent), German (native)

AWARDS

2018 Indigo Design Award
2016 HOW Intern. Design Award
2011 Rebrand 100
2011 IF Design Award - Print
2011 IF Design Award - Digital Media 2010 Red Dot Design Award
2010 ADC Award
2010 CD Award

2010 DDC Award 
2009 Red Dot Design Award 
2009 German Design Prize Nominee 2004 Logo competition of the Parliament of Brandenburg