STRACK DESIGN

RESPONSIVE WEB DESIGN

LOGO DESIGN

IMAGERY

KEY VISUALS

LAYOUT

ICON AND
TYPE DESIGN

WEBFONT 

INFOGRAPHIC STYLE

ALTISCALE START-UP BRANDING

• Overseeing all brand, marketing,    online, event, social and digital    initiatives
• Conducting strategy workshops    with the C-level and other    stakeholders 
• Theme and messaging
   development and presentations
• Orchestrating all vendors incl.
   quality management
• Managed production of all   deliverables on time and within   budget

• Created a visual language system
• Positioned Altiscale as a cutting
  edge tech brand on par with the   competition
• Creative Direction
• Logo, Typography, Colors,    Imagery, Illustrations,    Infographic, Iconography, Layout
• Developed Typeface which    combines letters and icons to an      unique Altiscale owned web font

UX/UI PROCESS

UI/UX DESIGN FOR ALTISCALE.COM

• Complete web site relaunch
• Definition of SOW, technical specs    and creative brief 
• Metrics for SEO and lead    generation 
• Information Architecture and User    Experience
• Wireframes

• Creative Direction of visual design
• Orchestrating all vendors incl. 
   quality management
• Managed launch through different    phases
• Unique visits increased by 350%
• Maintenance and ongoing updates