STRACK DESIGN

STARTUP 
BRANDING

LOGO DESIGN

WEB UI
DESIGN

COLLATERAL

BOOTH DESIGN

START-UP BRANDING 

Chicago-based Cleversafe asked John McNeil Studio for a repositioning and brand refresh.
I art directed the redesign of the identity, the visual language, website, and all collaterals.
After a successful implementation, the company was bought by IBM.

• Creative Direction
• Logo design
• Visual Language System
• Web/UI design
• Booth
• Web
• Events
• Video assets