MULESOFT BRAND DESIGN
BRAND CAMPAIGN
UX/UI DESIGN
COLLATERAL
VIRTUAL EVENT EXPERIENCE
EVENT INTRO ANIMATION
BRAND VIDEO
LEADING AND GROWING THE CREATIVE
TEAM AT A HIGH-GROWTH STARTUP
MuleSoft is the leader in the vastly growing IT market for unified API management platforms. As a $1B company it is on his way to become a truly global enterprise, trusted by Fortune 100s and startups alike. One of my first initiatives starting the role as Creative Director was not only to build out the brand design system, but also to improve processes, team structure and management.
Key accomplishments just in the first year have been:
• Leading, managing, and growing the in-house team to create effective programs across web, campaigns, ads, video, events, brand and more
• Establishing design systems for
brand and web, to improve design quality and processes
• Spearheaded the design and transformation from physical event spaces to digital online events
• Collaborating with stakeholders across all marketing departments, as well as the company
• Leading the team in a highly collaborative and transparent way
• Overseeing video productions from corporate films to event openers
• Creative direction for sprint-based web projects across content, SEO, UX, Visual Design, and Dev