STRACK DESIGN

MULESOFT BRAND DESIGN 

BRAND CAMPAIGN

UX/UI DESIGN

COLLATERAL

VIRTUAL EVENT EXPERIENCE

EVENT INTRO ANIMATION

BRAND VIDEO

LEADING AND GROWING THE CREATIVE 
TEAM AT A HIGH-GROWTH STARTUP

MuleSoft is the leader in the vastly growing IT market for unified API management platforms. As a $1B company it is on his way to become a truly global enterprise, trusted by Fortune 100s and startups alike. One of my first initiatives starting the role as Creative Director was not only to build out the brand design system, but also to improve processes, team structure and management.

Key accomplishments just in the first year have been:
• Leading, managing, and growing   the in-house team to create   effective programs across web,   campaigns, ads, video, events,   brand and more

• Establishing design systems for
  brand and web, to improve design    quality and processes
• Spearheaded the design    and transformation from physical    event spaces to digital online    events
• Collaborating with stakeholders    across all marketing departments,    as well as the company
• Leading the team in a highly    collaborative and transparent way
• Overseeing video productions from    corporate films to event openers
• Creative direction for sprint-based    web projects across content, SEO,    UX, Visual Design, and Dev