Design Direction of the redesign of the brand elements and certain applications. Leading a team of five designers, partnering with the client on a daily basis, and orchestrating different departments in-house—such as 3D, Sound, Strategy, and Production services. By September 2009 (IAA, Frankfurt) the redesigned branding had been launched successfully and implemented by the agencies worldwide. 

The redesign was awarded by eight national and international design awards including IF Award, Red Dot Award and Rebrand Award.

• Design Direction
• Brand architecture
• Logo redesign
• Audi Type Art Direction
• Color scheme
• Brand strategy 
• Mood boards and concepts
• Brand book
• Signage and wayfinding
• Audi App Icon Design System
• Multiple Guidelines
• Presentations and Workshops
• Client Service and Operations
• Sales kick off collateral
• Employee brand brochure
• Collaboration with multiple    agencies and vendors