The Credit Union by and for the fire fighters in San Francisco — SFFCU —reached out to the digital design agency Extractable to help with a complete redesign of both the digital banking experience as well as digital branding. Part of my role as VP Creative was to conduct work shops, brain storm sessions, moderate presentations, and ultimately lead the design process.

However, I did not only art direct the team, but also contributed design solutions on my own.

• Discovery workshops
• Digital strategy
• Digital roadmaps
• Persona definitions
• Customer journeys
• Brand strategy
• Brand design
• Mood boards
• Web design